Microsoft AI is a platform used to develop AI solutions in conversational AI, machine learning, data sciences, robotics, IoT, and more. Its Cognitive Services is described as a "comprehensive family of AI services and cognitive APIs to help you build intelligent apps". Tom Bernard Krake is the Azure Cloud Executive at Microsoft, responsible for leveraging and evaluating the Azure platform. Tom is joined by a team of experienced executives to optimise the Azure platform and oversee the many cognitive services that it provides. Uber uses Cognitive Services to boost its security through facial recognition to ensure that the driver using the app matches the user that is on file.

That's how much data humanity generates every single day. And the amount is increasing; we've created 90% of the world's data in the last two years alone. It should come as no surprise, then, that businesses today are drowning in data. That's because much of that data is unstructured; it takes the form of documents, social media content and other qualitative information that doesn't reside in conventional databases and is can't be parsed by traditional algorithms or machine analysis. Cognitive services not only cut through the deluge of data, but also bring meaning to it through human-like understanding of natural language queries.